In Love with UBAE: Ube Before Anything Else

Known for its rich violet-purple color, ube is a purple yam commonly used in Filipino desserts. Ube Halaya, a purple yam pudding, is a staple in every Filipino dessert and it’s especially used to top off a cold refreshing glass of Halo-halo.

Ube-flavored ice cream has been a trend for a few years now. Foodies rave about the ice cream’s unique bright violet-purple color and velvety taste. Most people associate ube with ice cream but Filipino-Americans Joy and Jeremy Jataas knew that ube is so much more capable than your typical ice cream.

Although there weren’t many varieties of ube desserts in the market, the pair thought it would be great to mix their favorite dessert cheesecake with ube.

Full article published on Hawaii Filipino Chronicle, a local English-language Filipino newspaper in Honolulu, Hawaii.