The Giantz: More Than Big

In 2013, high school junior Jericho De Leon saw the opportunity to start his own business. Along with his best friends, they founded The Chi Brand. Inspired by De Leon’s love for skating, graffiti and hip-hop, the West O‘ahu lifestyle brand gained a loyal following that helped them reach multiple achievements.

Full article published on Ka Leo O Hawai'i, the University of Hawai'i at Manoa's student publication.